"Putting the Power of Science into Media Planning and Placement"


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"I know that half of my advertising is wasted... I just don't know what half." John Wanamaker said it over sixty years ago.

Sixty years later it's still a problem. Which half of your advertising dollars/time works? Which is wasted?

Effective Media Services can show you!

Company Profile

Effective Media Services (EMS) is the creator of GRiP-it! the On-Air Promotions Optimization software system. This system is currently utilized by 35+ Television Stations and over 16 Cable Networks.  

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Founded in 1990,Effective Media Services is a highly specialized media planning and placement company which believes successful campaigns are based on science, not on hunches or gut-feeling. We use proprietary software and cutting edge technology to take the guesswork out of the media process.                                    

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EMS has gathered an impressive client list whom have recognized the benefits technology can bring to both the bottom line and ratings performance. Our experiences in utilizing technology and best practices in the Broadcast industry have allowed us to provide to our clients strategic consulting services as well as day-to-day operational best practices.

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Last modified: 11/15/05